Content Strategy For Annual Sporting Events
A strong content strategy can appeal to all of these groups. Content can be more than just registration reminders and see you next year. Let your fans and growing audience experience your event all year round!
Your loyal participants who register year after year have done so because YOU have created an amazing and extraordinary experience. They are your word of mouth marketing sharing stories of past experiences, legends, and plans for next year.
THESE ARE THE PEOPLE WHO CAN HELP DIRECT YOUR CONTENT.
- Why do you continue to come?
- When do you begin planning?
- What are your favorite memories?
- What improvements have you liked best?
- What improvements can we make?
This genuine response will speak to the audience out there who is on the fence of registering or who haven’t made the time yet. People like to buy from people, mix in the stories of your current audience to appeal to the growth of your new audience.